Come up with a name for the airline. Aeroflot came up with a new name for the Far Eastern airline

It is impossible to register a company without a name. It will also not be possible to open a bank account, enter an invoice or conclude a contract. The name of the company is an important component of the image and success of the business. It should be easy to remember, evoke only positive emotions from customers and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of the company after changing the name. The LLC name should become a strong marketing tool. Experienced specialists have long developed the principles and rules for compiling the optimal name of the enterprise.

But do not rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of a word in a person's life. Many will remember the words of Captain Vrungel: "As you call the ship, so it will sail." The second part of the article provides important information on the energy of words. It is described how to choose the right company name so that it reflects the scope of activities and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means a successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is able to create a holistic image of the product in the minds of people. It has a unique name and symbolism. Any goods and services can be a brand: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in small town, less requirements are imposed on the name, which allows you to be guided general rules. You can interview prospective clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense to create and promote brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the company's success and prosperity in a highly competitive market. A beautiful name should be a commercial offer, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A good LLC name can save you time when you expand your business significantly.

Basic principles for choosing a name

The brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the value of the company, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if you make efforts to unify it. For example, Marlboro - reflects the area, Coca-Cola - composition. The name should be related to the specifics of the product and focused on further development regardless of the commodity situation.

  1. You should not give a direct description of the product - the name should highlight, not describe. To disclose the characteristics of the product, advertising, marketing are used, the repetition of information in the title will be redundant. A descriptive name will limit marketing opportunities when copies of the product appear from competitors. In the future, the trade name may turn out to be a generic product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
  2. A successful name may not reflect the characteristics of the product at all. This highlights its uniqueness long time(Apple).
  3. The name should take into account the time factor and remain unique for a long period. Unfortunate examples include Radiola, which in Latin means "warmth", but in reality this household appliance is not based on heating. Sport 2000 is a reference to a year that may look old-fashioned in the future. EuropAssitance - binding to the region, which prevents it from spreading to other continents. Silhouette (silhouette) began to promote yogurt for the health of the body, not weight loss. This principle is especially important for medium-sized businesses.
  4. The name should provide perspective development in the international market. For example, the American brand CGE is often confused with rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

  • syllables or letters from the names (surnames) of the founders;
  • surname + prefix K °, off;
  • display in the part of the name of the subject of the product without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Name ideas can be found on specialized sites that generate lists of suitable names for free. You can also use paid services agencies - namings that will pick up a creative name that brings good luck.

What name will bring good luck to LLC?

When choosing a name for a company, the reaction and emotions of potential consumers of the product are taken into account. It must be clear to the target audience. To make sure the name is successful, you can conduct a survey among future customers.

Naming specialists have deduced several important rules:

  • The names in the list should be simple, pleasant and not misleading to consumers (Vityaz florist shop, Elena Prekrasnaya restaurant are inappropriate).
  • It is not necessary that the name reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
  • It is not recommended to bind the name to geographical location. This will allow you to quickly expand your business in the future without renaming.
  • If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the auto market South America, since it literally translated "does not go."
  1. Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
  2. Use words of complex form or with a negative meaning.
  3. Apply templates, hackneyed phrases.
  4. The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contrary to the principles of morality and humanity.

On the use of the words Russian Federation”, “Russia” and derivative words require a special permit and an additional state duty is paid (10-50 thousand rubles).

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). A sense of proportion is important. Hard-to-remember or pronounceable names will not bring good luck in business: Moskavtotransservis, Stroypromconsult. But a draft beer store can be safely called with the definition of product characteristics.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively affect profits and may lead to litigation for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name must be legible in the common languages ​​of the world. Words should at least remotely indicate the activities of the LLC - the consumer must understand what is offered to him.

The abbreviation will not the best option for the name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Works).

Owners initials

The first option for the name is always the initials of the owners. The option is good if a person is respected and famous among others.

The names of the owners or their initials are popular companies: TM "Mersedes", "Honda", "Tinokov". We can recall the well-known company "Siemens", founded by Werner van Siemens and "Phillips" - the name of the founders of the business.

Wordplay

A good option might be a fusion of two words or an acronym from the first sounds. The global Lego company comes from the Danish phrase leg godt - "play well". Additionally, the name is translated from Latin as "collect". The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

Sports shoe manufacturer Adidas is named after the owner of the company, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often the names are boring and unattractive to customers. A creative name promotes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A striking example is "Canon" - the modified name of the Buddhist deity Kwanon. The owners of Blue Ribbon Sports have changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also firms on the Russian market named after famous characters - Napoleon, Lincoln. Many brands have turned out to be a tool of popularity for their developers. Successful brands have made their owners into legends.

Associations and the environment

History knows successful variants of the name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company's product. "Hyundai" is translated as "modernity", and "Samsung" - "3 stars".

This category can conditionally include the name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The last must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - "sound", and in English it sounds like sunny - "sunny". However, in Japanese, sonny is a loss. This was the main reason for the rejection of one letter n in the middle of the word.

Transport company name examples

A successful transport company must have beautiful name that stands out from the competition. English words can be used:

  • artway - art + road;
  • arrive - arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The name of the company should sound easy: Azimu, AvtoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique name for an LLC, you can work in the following areas:

  • connect prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
  • associations with speed, transportation, road (Trajectory, Fast transportation);
  • resort to metaphors or play around with words (Avis is a bird);
  • use derivative words from "express", "trance", "speed";
  • apply abbreviations (BNK - Quickly, Reliably, Qualitatively);
  • neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations in pronunciation, and cause pleasant visualizations.

Construction company name

The name of the construction company should form a sense of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing firms and their abbreviations should be excluded as much as possible.

The name of the LLC in this area can display the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to beat the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold & Co).

A large number of new construction companies in the network does not negate the importance of the name and the principles of its compilation.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The name should not be long, which prevents quick memorization ("Right").

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

  • use no more than 3 words;
  • the search should begin with Russian words, then Latin ones;
  • neologisms should be deciphered in the company's slogan to indicate the scope of activity;
  • the abbreviation of the name of several words should be harmonious;
  • avoid legal terms - trite and hackneyed;
  • do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism, personal values ​​of employees and owners. Special attention pay attention to the color scheme and graphic design of the unique logo.

Furniture company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, the following methods are used:

  • use georeferencing: Eden;
  • beat foreign words: glass (glass) - Sanglass;
  • basis "furniture": Mebelink, MebelStil;
  • highlighting the scope of activities: Soft lines, Interior;
  • emphasis on positive associations: Formula of Comfort, Residence;
  • add prefixes or symbols: Prima-M, Glebov and Co.;
  • beat the words: Furniture, Mebelius;
  • foreign basis: MebelStyle;
  • use a first or last name: Furniture from Ivanov.

Name of the accounting company

The name should indicate solidity, inspire trust and positive emotions. It is strictly forbidden to play with humorous names (AccountingConsultingAudit - BUKA). With the name, the type of activity and the seriousness of the organization should be clear: ExpertPlus, Glafbuh, guarantor, Balance, Accountant, Your accountant. It is allowed to beat foreign words: TaxOff, Account (account).

Modern names often contain abbreviations (Accounting Statements Tax Returns - BOND), parts of the names of the owners in an euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly seen in the table.

To determine the energy of the name, the digital names of the letters are combined until a common number is obtained. For a clear example, let's analyze the name "Elite":

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After a miscalculation, you can proceed to decipher the name:

  • UNIT - the beginning of the beginnings. It brings good luck to companies that bring new and unusual products to market. The names are suitable for innovative developments, new technologies. The new brand will be easy to promote, it will win the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
  • TWO is suitable for organizations whose mission is to take care of people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscaping, gardening), hairdressing, manicure, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
  • TROIKA improves the well-being of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural centers, etc. Helps in the production and supply of food: cafes, pizzerias. Troika will ensure the success of the acting studio, advertising agencies, and design studios. Her patron is Jupiter, the merging of opposites, their interaction and union. Thus, the name will carry balance and perfection.
  • FOUR - the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have a name consonant with the four. It is ideal for design bureau, construction firms. The protector will be Uranus, stable and manageable.
  • FIVE has a favorable energy for companies in the field of recreation and sports: a fishing and sports shop, a fitness club, SPA, baths and saunas, sanatoriums. Will promote active development tourism organizations and guides. Will bring profit to the salon of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
  • SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique shop, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor salons) will be among them. Success is guaranteed to beauty salons, clothing, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

  • SEVEN - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
  • EIGHT - the patron of large financial companies with a large cash flow. Brings good luck to banks, accounting and audit companies. Saturn will help, combining the ultimate materialism and infinity.
  • NINE will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. The patron is Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful titles

To see the importance of the energy component, consider a few examples of successful companies:

  • Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
  • Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
  • Russian Sea - 3;
  • Euroset - 1;
  • Megaphone - 6;
  • Tape - 1;
  • Gazprom - 8;
  • Yandex - 9;
  • Pharma - 2;
  • Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is ensured, they should not be neglected. Use the recommendations above and calculate the chosen name options.

Any successful business does not fully function without a beautiful name. Its definition is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of an LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: large companies are inappropriate to name fairy tale characters or words in a diminutive form. Great option will become an association word.

If you can’t choose a beautiful name on your own, then you can contact agencies specializing in naming. For their services, specialists may require up to 30 thousand rubles. A free source of ideas will be sites with name generators that will give you a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

As you call the yacht, so it will float. The same saying can be extended to aircraft - air vessels. We offer you to evaluate the selection of airlines with the strangest names.

1. When AirAsia's Japanese subsidiary rebranded and named itself Vanilla Airlines“Vanilla Airlines, the president of the airline explained it by the fact that everyone likes vanilla. The name won out of 200 possible entries, but who wants to fly vanilla airlines?

However, it's really not the worst option for an airline name. Here are some more worthy names on the sides of aircraft:

2. Lord's Airline- Lord's Airline: The company was clearly hoping for some help from above in obtaining a license to fly from Florida to the Holy Land, but did not wait. The airline never made it.

3. Happy Air“The lucky airlines still fly in Thailand, but despite their lucky name, they have a string of financial problems that won't stop.

4 Hooters Air- I think it’s not worth explaining to anyone why the Hooters restaurant chain, whose brainchild this airline is, is popular. The carrier operated for three years before closing back in 2006.

5 Robin Hood Aviation- Robin Hood Air. Judging by the name, on board these airlines, the crew had to take the good from business class passengers and distribute it in economy class. In fact, the airline was founded in Austria and only had a tiny fleet of turboprops for a few years before becoming history.

Where to look for low-cost flights?

To find tickets for flights of most airlines in the world, you can use the search form posted or use the Tripmydream metasearch

There is no better service for finding low-cost airline tickets than Kiwi.com. Try it and see for yourself!

Where to book cheap hotels?

It is most convenient to book hotels through Hotels Combined - a service where you can compare prices from different providers. Or through good old Booking.com. If you need an apartment, then use the services

Aeroflot will call the unified Far East company Aurora, while earlier it was planned to give the carrier the name Taiga. It is reported by "Interfax" with reference to unnamed sources.

According to the agency, the corresponding decision in the largest Russian airline was made after a survey of potential customers of the new carrier in China, Japan and Korea.

During the study of public opinion, it turned out that "Taiga" is associated more with Siberia than with Far East. At the same time, changes have already been made to the Sakhalin Airways operator certificate - the company has been renamed Taiga.

The name "Taiga" was chosen by voting on the website of the largest carrier. Passengers were offered to choose a name for the airline from several options, including Aeroflot East, Gorizont, Pacific Ocean, VostokAir, DalAvia, DalAir and others.

Aeroflot announced its intention to create a Far Eastern airline on the basis of Sakhalin Airways and Vladivostok Air in July last year. Then it was reported that the process of creating a new carrier could take about two years.

The air transportation market is one of the most costly and difficult, requiring huge investments to maintain the fleet in good condition and develop the infrastructure of the airline. Over the past five years, there has been a trend of consolidation of airlines through the absorption of small regional air carriers that are experiencing financial distress. When several airlines merge, a difficult question always arises: under what brand will the company operate in the market? One of the ways out of the situation - name development airline, which will be used by all participants of the new holding. There are many restrictions on title protection in the aviation industry. It is difficult, and often impossible, to register names with the semantics “avia”, “ros” (abbreviated from “Russia”) included in it. English-language abbreviations, numbers, air codes and fantasy names with unclear semantics are poorly perceived by the Russian-speaking audience. Of course, you can "stretch" the brand due to the bright colors of the aircraft, but people will find a way to call the company as they please, inventing a nickname, or using the old name. Name development is greatly complicated by these factors, and by the customer's desire to have an associative, semantic name associated with the sky, flight, safety and reliability. However, naming technologies allow you to do the seemingly impossible. Analysis and intersection of associative fields of brands sets clearly defined boundaries for the search for the required name, which guarantees a quick result in naming.

Product or Service: The airline has been in the air cargo market for a long time and is well established. Currently, the main activity is commercial flights for the carriage of cargo and mail in Russia, Europe, the United Arab Emirates and Egypt.

In the near future, our company will begin to carry out passenger air transportation.

Currently, the main customers of the company are DHL, CHAPMAN FREEBORN, Skylink, negotiations are underway with Russian and foreign tour operators.

Market situation
Russia:
Majority names Russian airlines are tied to a region or a base enterprise (for example, Gazprom), but there are also names without any geographic or corporate links:

Aeroflot, Transaero, S7 Airlines, UTair, Ak Bars Aero, VIM-Avia, Nordavia, Nordstar Airlines, RusLine, I FLY, Nordwind Airlines, Red Wings Airlines, Center-South, AirBridgeCargo, Aviakon, ZITOTRANS, ATRAN, Aircargo, Flight, Rolkan, Dexter, Barcol, Helix, Jet-Air Group, Jet-2000, Converse Avia, Meridian, Rus-JET, Sirius-aero , Jetallians Vostok, Globus, Aviaculture, Avianova, Aviapankh, Aviaprad, Aviaprima, Virage, Ilin, Interavia, Continent,
Mavial, Atlant-Soyuz, Region-Avia, RusAir, Sky Express, Transeuropean (Trans-European Airlines).

Of the listed names, the most successful, close to the positioning of our company are: S7 Airlines, Sky Express, NextJet (NextJet), OpenSkies (OpenSkyse), Skyways Express (Skyveyz Express)

Strongly dislike: CITOTRANS, Aviapankh, Aviaprima, Airest (Aurela), Denim Air (Denim Air), Darwin Airline (Darwin Airline), Robin Hood Aviation (Robin Hood Aviation), Lauda Air (Lauda Air) Target audience: on this moment these are representatives of companies that may require air cargo transportation (cargo companies without their own fleet, trading companies, courier services, etc.).
For passenger air transportation: tour operators, individuals. Problem statement: It is necessary to develop the name of the airline that will work in the field of cargo and passenger traffic. Due to the specifics of the activity, the name should sound international. You can focus on the names that we noted above. Optional: Should the name directly reflect the nature/features of the product/service? desirable
Geography factor (indication of the region, country of origin of the product/service)
It is definitely not to tie the name to Moscow, it is possible to tie it to Russia.

Number of words: one, maximum two words.

The name of our Airline must not begin with the letter A! And no binding to colors: blue, red, etc.
Russian or foreign language: ideally, the name should sound international, i.e. understandable to speakers of most European languages, e.g. TransAvia
Russian or foreign words are possible if they are easily transliterated.
For example: Flight / Flight, Jet Time / Jet Time
Are neologisms possible: possible

Submission form: Latin in the field for submitting ideas, transliteration in Cyrillic in the comments.

The names of existing airlines can be found here: http://www.airlines-inform.ru/world_airlines/
Please check the names on this site or through a search engine so that there are no complete matches, similar options are allowed.

Once again I draw your attention to the fact that the word should be easy to read and pronounce.
It may be difficult for you to assess how the name will sound to foreigners, but you can certainly imagine how the name will be perceived by the Russian-speaking audience. A lot of difficult to pronounce and unreadable options (Jet) Horizon (jet) horAiz (e) n, eng. "horizon".

In the field for submitting an idea, the names must be given in Latin without additional comments.

Of the Russian words, I was able to activate only a few names, moreover, they can rather be called international (meridian, albatros) and a couple of neologisms, for example, the universal Slaventa from our portfolio. Conclusion: even Russian words should not sound too "Russian", such names do not stand on a par with the airlines that the customer noted.

Now I will separately describe what you do not need to offer:

"poetic" names (Wind of wanderings, Wings of Hermes);

Names with negative associations (Icarus, perhaps even Titan)

Names associated with other areas of activity (Beelaino, MobileLine, Transit Tour);

Frontal options (Garant, AviaLux, BestFlight);

Names that are perceived as too light, even frivolous (Butterfly);

Title: Seventh Heaven

Names that suggest such a touching comment: Emphasis is at your discretion;

Names associated only with freight transport;

As for neologisms without a definite meaning, there is no unambiguous opinion yet, but I can say that those few of them that are activated still evoke certain associations, roots are "read" in them;

Humorous titles;

As for the characters, there is no unequivocal opinion yet, initially I did not plan to activate them, but there were several suitable ideas in the generation. The following approach is interesting: it should not be the name of a famous character, but rather a hint, a legend suitable for aviation. An example of this approach from another area: Harmens Printing House (part of Rembrandt's name);

Excessive expression/aggression is not needed - the name should sound dignified and confident.

On this list of what should not be offered, we will complete - it can be continued indefinitely))

Now for what you need:

1. what was originally indicated in the brief. In my opinion, this direction has already been worked out, there are many interesting options, but if there are more ideas in this direction, I'm ready to consider;

As you have already noticed, the list of names noted by the customer is quite monotonous, so I would like to offer him a few more directions, namely:

2. easy-to-read abbreviations incl. acronyms (words with decoding);

4. beautiful images (Silver Line, Antares).

We have already worked very well in all areas directly related to aviation.
All kinds of sky, trans, fly, jet do not need to be offered.

The directions highlighted in the comments were ignored, namely:

1. easy to read abbreviations incl. acronyms (words with decoding);

3. beautiful images (Edelweiss, Planeta).

There are still very few Russian words in the generation, but there are good options that you can focus on (Sputnik).

Names that start with the letter A are not required.

Sincerely, editors.

2012-02-15 12:03
Dear Authors,
one of the authors asked me a question in a personal: how categorical is the requirement not to send more "aircraft" names.
In the post I wrote:
we have already worked very well in all areas directly related to aviation. All kinds of sky, trans, fly, jet do not need to be offered.
No, this is not categorical, if you really want to work in this direction - offer ideas. Everything will be considered.
But at the moment this direction is 95% of the asset, there is very little chance of finding something new, and there is really a problem with other directions.

Sincerely, the editor of the order.

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